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Optimising Your Website Layout

Graphic of website layout with SalesPlus logo

In today's digital marketplace, the layout of your website is not just about aesthetics; it’s about strategic functionality. An optimized layout enhances both SEO performance and conversion rates. Here’s how you can design a website layout that converts visitors into customers.


1. Simplify navigation: Streamlined navigation is key. A clean, intuitive menu that guides visitors to relevant sections without hassle can significantly decrease bounce rates and improve the user experience. Ensure that your navigation elements are SEO-friendly with descriptive links that are easy to understand and index by search engines.


2. Position most important information "above the fold": The area of your website that visitors see without scrolling should contain your most crucial information. This includes engaging headlines and clear calls to action (CTAs). Placing important content towards the top of your website not only captures attention but also boosts SEO by positioning keywords where they can be quickly indexed.


3. Optimise for speed: Website speed impacts both SEO and user experience. A faster site can help retain visitors and encourage conversions.


4. Use responsive design: With the increasing use of mobile devices, a responsive website is a must. Responsive design ensures that your site looks great and functions well on all devices, which is vital for maintaining SEO ranking and improving user engagement.


5. Implement strategic calls to action: CTAs are the key to conversions. Place them strategically throughout your website, especially in areas where visitors naturally pause. Use action-oriented language and buttons that stand out from the rest of your design to draw attention.


6. Conduct A/B Testing: Regularly test different layouts and elements to see what works best for your audience. A/B testing can provide valuable insights into user preferences and effective design elements, allowing for fine-tuned adjustments that can lead to higher conversion rates.


By focusing on these strategic elements, you can create a website layout that not only ranks well in search engines but also turns visitors into loyal customers. Remember, a well-designed website is an investment in your business’s future. Why not contact our Digital Marketing team for advice on designing your website. Alternatively, if you already have a website, why not avail of our website auditing service to analyse where your website is performing well and where it could do better.

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