Introduction
Murray Engineering & Installation (MEI), based in Carrickmacross, Co. Monaghan, specialises in innovative ground-mount systems for solar panels. As a company keen to expand into Northern Ireland, MEI availed of InterTradeIreland’s Trade Export Pathway funding and selected SalesPlus as their trusted consultant to guide them through the project.
The aim of InterTradeIreland's Trade Export Pathway programme is to support businesses across the island of Ireland that are either looking to enter the cross-border market in Northern Ireland or the Republic of Ireland for the first time, or are already engaged in cross-border trade and wish to grow their export business further.
With over 20 years’ experience in supporting InterTradeIreland clients, SalesPlus has a strong track record in promoting cross-border trade across various industry sectors. Our tailored approach helped MEI gain valuable insights, generate leads, and establish a foundation for long-term success in Northern Ireland.
Project Objectives
The key objectives of this project were to support MEI in:
✔ Expanding its reach in the Northern Ireland solar market.
✔ Generating high-quality leads and new business opportunities.
✔ Developing a digital marketing strategy to enhance brand awareness.
Key Actions & Strategy 1. Market Research & Lead Generation
SalesPlus compiled a comprehensive database of solar businesses in Northern Ireland. Contact names, email addresses, and phone numbers were sourced to facilitate direct outreach.
2. Targeted Email Marketing Campaign
A marketing email was drafted, clearly outlining MEI’s product benefits.
Follow-up phone calls were made to every recipient to assess interest.
3. Lead Conversion & Sales Pipeline
MEI is actively engaging with all businesses identified during this campaign.
4. Digital Marketing Plan
SalesPlus developed a detailed digital marketing strategy for MEI outlining:
Recommended social media platforms (Facebook & LinkedIn).
Content strategy, including educational posts and industry insights.
A strong emphasis on video content demonstrating installation processes.
Impact & Conclusion Thanks to InterTradeIreland’s Trade Export Pathway funding and SalesPlus’ expertise, MEI successfully established its presence in Northern Ireland’s solar market.
This project has not only resulted in immediate sales and leads but has also laid a strategic foundation for continued cross-border growth.
Looking to expand your business into the cross-border market? Contact SalesPlus today to leverage our expertise and maximise your cross-border growth potential!
